The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin

The Design of Business: Why Design Thinking is the Next Competitive Advantage



Download The Design of Business: Why Design Thinking is the Next Competitive Advantage




The Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
Language: English
Page: 256
Format: epub
ISBN: 1422177807, 9781422177808
Publisher: Harvard Business School Press

Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's. MORE EBOOKS:
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